DATA SCIENCE & CUSTOMER KNOWLEDGE
Improving its competitiveness is the major challenge for any company. Starting from data and being able to analyze it allows us to contribute to it.
However, each department has its own tools, each tool manages its own data. Under these conditions, it is difficult to see clearly. The challenge is to de-pilot the data sources in order to offer an aggregated and intelligible vision of the information to the different business lines.
Let’s take the example in which everyone can recognize themselves: you have sales data, marketing data, data on the navigation of your web surfers on the web, market data, etc.
You probably have the greatest difficulty in the world to reconcile this information, to have a complete reading. In short, you are far from the famous 360° vision of the customer.
What’s the solution? Implement a Data Driven strategy by putting Data Science at the service of customer knowledge to extract information rich in value for the company.
Thus, you will be able to address various questions that have remained unanswered until now, such as for example:
- How to adapt to a complex and constantly changing environment?
- How to identify new business opportunities?
- How to monitor the ROI of the actions you take?
- How to optimize my customer relationship?
- What new offers should I design?
- How to detect possible frauds
BUILDING CUSTOMER KNOWLEDGE VIA STRATEGIC DATA
Consolidate data in a customer knowledge base and ensure consistency and quality, this is the proposal of the CHAPSVISION and Coheris solutions.
IDENTIFY, CAPTURE AND RECONCILE YOUR STRATEGIC DATA
- Capture your data flows from various databases in ETLs (Extract Transform & Load)
- Build a single customer knowledge base by centralizing and standardizing all your data.
- Enrich the data (adjustment, extrapolation…)
- 360° vision of customer behavior aggregating all interactions and sources of information.
DATA AND QUALITY MANAGEMENT AT THE SERVICE OF YOUR REFERENCE DATA
The Coheris DQM module perfectly illustrates Coheris’ mastery of Customer Knowledge, Data Management and Data Quality Management on reference data.
The objective: Analyze data quality, build a customer repository, implement business rules, so many techniques to contribute to the sustainable improvement of the quality of shared data for marketing, sales and customer service systems.
DATA SCIENCE TO EXPLOIT YOUR DATA ASSETS
Associating the Coheris Analytics Spad Datamining solution with the expertise of our Datascientists allows you to exploit the full value of your data to address all types of problems related to improving efficiency:
- Improving your customer knowledge(profiles, similarity of behavior, RFM (recency-frequency-amount) evolution of customer behavior over time.
- Sharpen your targeting in order to increase your marketing efficiency.
- Increase customer loyalty and retention to limit churn..
- Promote upsell, cross sell : manage the customer life cycle, understand the profiles of customers with multiple offers to identify the most attractive customers.
- Increase sales force efficiency: by putting your salespeople in the right place at the right time.
- Predict customer value : analyze and predict the evolution of customer value to measure the profitability of the customer portfolio in the medium term.
- Improve multi-channel customer relations …
- Optimizing your processes based on reliable KPIs gives you real-time information to efficiently manage the company’s strategic and operational activity: general management, marketing and research, sales, sales force.
- Our Data scientists rely on our Analytics solutions to provide you with customized interactive dashboards and offer you concrete performance gains