Sparkow Acquisition by Chapsvision

Paris, November 21st 2019 – CHAPSVISION announces the acquisition of Sparkow, a publisher specialising in e-merchandising. The transaction was completed on November 7th 2019, ChapsVision now owns 100% of Sparkow.

The software editor CHAPSVISION, launched in May 2019 by Olivier Dellenbach (founder and ex-CEO of eFront), aims to become a European leader in Retail Tech, Fin Tech and any other industry that can benefit from its innovative data analysis solutions. Its objective: to create a coherent whole, with high business added value for its customers.

The acquisition of Sparkow follows the takeover bid led by CHAPSVISION for the leading publisher of CRM and Data Analytics solutions Coheris, in September 2019, which enabled it to acquire control of Sparkow.

The Sparkow teams will remain based in Lille. Guillaume Leman, Chairman and CEO of Sparkow becomes COO Retail (Chief Operating Officer Retail) of the CHAPSVISIONgroup and will oversee the group’s entire retail activity.

For Olivier Dellenbach, President of CHAPSVISION, “Sparkow is a recognised player in its sector of activity with a very good customer base and advanced functionalities for optimal management of e-merchandising, search and product raid organisation. Its acquisition will enable us to accelerate our expansion both in France and internationally, and to enrich our organisation with the skills and processes that have contributed to Sparkow’s success over the last three years”.

For Guillaume Leman, COO Retail of CHAPSVISION: “The acquisition of Sparkow by CHAPSVISION : is excellent news for our customers and our teams. It will enable us to accelerate our development and bring more value to the market. This acquisition crowns the success of the strategy we have been implementing since 2016, which aims to systematically put the customer at the centre of every decision we make and to constantly enhance our functionalities in order to improve our customers’ performance”.
Other acquisitions are planned in the short to medium term, in order to complete the system.


CHAPSVISION is a software editor owned by ChapsHolding (Olivier Dellenbach’s family holding company) and by its main managers. Mr. Olivier Dellenbach is the founder of eFront, the leading provider of software solutions dedicated to alternative assets, sold in March 2019 to the American company BlackRock.

Sparkow is a software editor created by online sales enthusiasts. This SaaS solution has been specifically designed to integrate with existing e-commerce devices. Sparkow offers advanced features for product data management, navigation and search, product display management, behavior-based or business-based recommendations and customization of products and content. Business users have access to all the tools they need to animate their merchandising devices.