APRR
19 January, 2026
Reading time : 1 min.
APRR, the 2nd largest motorway group in France, welcoming more than 20 million motorists, has the mission of facilitating travel, renewing the travel experience, offering services that meet customer needs, and improving travel conditions and safety.
Given the size of the database, the volume of emails/SMS sent, and the number of contents created for each segmentation, APRR’s previous platform was no longer suitable. The reasons: high sending costs, complexity of the template editor, very limited support and project team presence, and lack of innovation.
MARKETING AUTOMATION SOLUTION:
- Development of the customer relationship
- Promotion of the new service brand
- Personalization of certain communications
- Support throughout the customer lifecycle
- Autonomy in creating marketing campaigns
- Implementation of automation scenarios
- Fast integration of the SaaS platform
- Connection to business tools: Batch or Transactional
- A complete WebService catalog
- Support team available and attentive to the client
- Compliance with operational constraints
Key figures
3,5
million targets on the platform
7
million emails sent
55%
open rate
95%
team autonomy
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