BUT
19 January, 2026
Reading time : 1 min.
310
Stores
300 000
Active references
2nd
on the furniture market
7 000
Employees
BUT is the number one home equipment retail network in France with 310 stores. In 2020, the brand was ranked No. 1 among omnichannel furniture retailers out of 100 sites, according to an OpinionWay study.
BUT’s strategy is to meet all home equipment needs through a diversified, high-quality, and accessible offer, whether by price or availability, since every French customer has a BUT store within 30 minutes of their home.
In 2020, the brand decided to launch a marketplace to expand the product offering on its e-commerce site, better meet customer needs, and enhance the shopping experience. This move positioned BUT to compete with major online retailers by offering an extended range of products while remaining consistent with its brand universe.
E-MERCHANDISING & SEARCHANDISING:
- Enrichment & structuring of product data
- Navigation tree management
- Creation of navigation pages
- Facets, sorting, ranking
- E-search (auto-completion, facets, redirects)
- Content animation
- SEO optimization
Key figures
€9M
achieved in 2020
€40M forecast for 2021*
15 à 20%
marketplace share*
300 000
orders placed via the marketplace*
*Figures provided by the client
300 000
active references on the marketplace*
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