CLAAS

How SYSTRAN helped Claas to deliver the best user experience to each customer​

Annika, E-business Project Manager

“The performance of our aftersales service is largely improved as each employee is now able to communicate with one single voice in so many different languages.”

Key Numbers

€3.8

Billion revenue

11000

employees worldwide

77%

of revenue outside Germany

5

locations : Europe, USA, China, India, Russia

Challenges

CLAAS is a multinational company that was seeking to offer customer service in their customers’ languages and ensure a consistently excellent experience at every point of contact.​

In order to provide the best service to their customers located across the globe, CLAAS needed to find the right solution to localize efficiently its communication and documentation in numerous languages all the while guaranteeing data privacy.

SYSTRAN translate Server 

CLAAS integrated SYSTRAN machine translation into the company’s IT system and it will soon be available via its new intranet portal. ​

​SYSTRAN’s solution has been customized as per CLAAS’ terminology in order to generate accurate and quality translations in real time without the risk of leaking confidential information.​

A global company with a focus on local markets​

In the past 15 years, CLAAS has expanded significantly through acquisitions and the growth of their product range. Their global presence across five continents necessitated the localization of documentation and after-sales service.

Given their diverse operations, effective communication in multiple languages is crucial for delivering excellent customer service. Employees are expected to work in foreign languages, including Chinese, English, German, French, and Russian, for internal collaboration, content creation, and after-sales support.

To meet these language demands, employees frequently used free translation software, which raised concerns about translation quality and data security. SYSTRAN’s Enterprise Server, with a tailored dictionary, quickly integrated into their IT system, enhancing global communication and saving time, with positive feedback.

CLAAS plans to extend its use across corporate systems and add more language pairs, solidifying SYSTRAN as their trusted partner for global expansion.

About Claas

CLAAS is a family business founded in 1913 and is one of the world’s leading manufacturers of agricultural engineering equipment. The company, with corporate headquarters in Harsewinkel,
Westphalia, is the European market leader in combine harvesters.
CLAAS is the world leader in another large product group, self-propelled forage harvesters. CLAAS is also a top performer in world-wide agricultural engineering with tractors, agricultural balers and green harvesting machinery.
The CLAAS product portfolio also includes state-of-the-art farming information technology. CLAAS employs around 11,000 workers worldwide and reported a turnover of 3.8 billion euros in the financial year of 2014. Outside Europe, they have plants in Russia, India, China.