Odalys
19 January, 2026
Reading time : 2 min.
“Since the implementation of the NP6 by ChapsVision solution, we have seen a clear improvement in the open rate of our campaigns and also in the click rate.”
Céline Ferriere
Web Marketing Manager
Odalys
A key player in the tourist accommodation market, Odalys welcomes more than 2.3 million people across Europe each year, whether for holidays or business trips.
Odalys’ ambition? To become the favorite host for European travelers by allowing them to share an unforgettable customer experience!
Odalys had a large amount of heterogeneous customer information coming from multiple channels and accessible through different solutions. Duplicates, inaccuracies, data loss, and unreliable analyses led to inefficiency in marketing and relationship activities.
Odalys therefore wanted a reliable and recognized tool, enabling the marketing team to have a simple and unified view of customer data, to be autonomous in creating audience segments, and to effectively orchestrate omnichannel Marketing Automation campaigns.
- Centralization of all customer data (CRM data, scoring, stays, establishments, etc.) for a 360° customer view
- Autonomy in fine and advanced segmentation of all this data
- Automation and personalization of marketing campaigns for complete customer relationship management
- Deliverability optimization
- Intensive support from the start of the project
Customer testimonials from Cyrielle Picca, Emailing Manager, Odalys
“The regular deliverability support and reports allowed us to adjust our campaigns and achieve optimal deliverability rates that meet our expectations.”
“I found the interface very intuitive compared to other campaign management tools used by large companies in the past. Those were much more complex.”
“Flawless support, further strengthened during the health crisis.”
“The tool’s level of excellence enabled us to meet all our set objectives. It is efficient, smooth, and usable by everyone, at any time.”
“Thanks to NP6 by ChapsVision’s support, we quickly implemented automated marketing programs (welcome, pre-stay, post-stay, etc.).”
u0022L’accompagnement et les reportings délivrabilité réguliers nous ont permis d’ajuster nos campagnes et d’atteindre des taux de délivrabilité optimaux qui répondent à nos attentes.u0022
u0022J’ai trouvé l’interface très intuitive comparée à d’autres outils de gestion de campagnes de grandes entreprises utilisés auparavant. Ces derniers étaient bien plus complexes.u0022
Key figures
2.1
million unique emails contacted each month in France
33
million emails sent in 2021
7 reconciled data flows
30
active scenarios
+98%
successful deliveries
Figures provided by the client
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