Decathlon
26 September, 2025
Reading time : 2 min.
As the leader in sports equipment sales in Spain, Decathlon continues to innovate to deliver an ever smoother and more efficient in-store customer experience. In an environment where purchasing behaviors are evolving rapidly, the brand made the strategic choice to overhaul its checkout journey infrastructure.
The main objective was to adopt a solution capable of evolving quickly, breaking away from the old system, which was considered too rigid and slow to adapt. The challenge also involved the ability to integrate new features without compromising stability, while ensuring fine personalization of the user experience depending on the markets.
This modernization is part of a global dynamic aiming to make the POS a lever for innovation in the service of operational efficiency and customer satisfaction. In this context, Decathlon adopted an innovative 100% self-checkout (SCO) omnichannel approach, reinforced by our mobile payment solutions (mPOS + SoftPOS).
These solutions optimize the entire in-store customer journey: cashiers are repositioned in the aisles to become specialized sales advisors.
Results: shorter queues, a smoother shopping experience, and a more accurate response to consumer expectations.
- POSLog: transaction tracking standard
- PIM: product import
- User import: user data upload
- Gift cards / loyalty: integrated management
- Store-to-store sync & refund: local/central synchronization & inter-store refunds
- Payment terminals: card payments
- Unknown items: management of unrecognized items
- Multi-currency: payments in foreign currencies
From the start of the project, Decathlon chose a strong partnership approach with the solution provider. Far from a simple technical rollout, the project was built in a true spirit of co-development, with constant attention paid to field feedback and the upskilling of local teams.
This agile approach enabled rapid prototyping, feature testing, and adaptation of the solution as closely as possible to business needs.
The responsiveness of stakeholders, their refusal of immobility, and the technological flexibility of the solution allowed quick adaptation to different national contexts.
Thanks to this momentum, 100% of Spanish stores are now equipped, and international deployment has begun, notably in Costa Rica, where the innovation generated a strong “wow effect” among both local teams and customers.
Related news
We got you covered
for your unified commerce needs
