Toner Services
26 September, 2025
Reading time : 2 min.
Created in 1990, Toner Services has positioned itself as the leader in the French market for computer consumables sales.
The group offers both individuals and professionals compatible computer consumables at lower prices, just as effective as originals.
Toner Services had the following objectives:
- Increase turnover
- Ensure GDPR compliance of the Prospects/Clients database
- Improve deliverability, open, and click rates
- Improve customer segmentation
- Optimize conversion rate
Implementation of key Marketing Automation scenarios to support the customer lifecycle:
- Cart abandonment and upsell
- Advanced message personalization based on audience profile and expectations
- Implementation of relevant segments:
— RFM (Recency, Frequency, Monetary)
— SMB (Small, Medium, or Big Buyer)
“NP6 provides us with real support, with genuine discussions about the strategies implemented and future strategies.”
“Automation and message personalization had a real impact on turnover and product sales.”
“The advantage of NP6? On a single platform we can gather all the tools we needed (sending, managing, and personalizing emails), data management, and Marketing Automation.”
Key figures
400 000
unique targets contacted each month in France
15
scenarios (cart abandonment, last product viewed, RFM…)
15
million emails sent in 2021
10M via scenarios
5M via campaigns
98,32%
deliverability
98.51% for scenarios
98.21% for campaigns
25%
average open rate
26% for scenarios
24% for campaigns
2,1%
average click rate
2.2% for scenarios
1.7% for campaigns
18,7%
average conversion rate
19.34% for scenarios
17.57% for campaigns
+43%
turnover compared to previous year
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