alinea
19 January, 2026
Reading time : 1 min.
As part of its development strategy, the famous French brand specializing in decoration and furniture had to rethink its internal workflows and IT tools to gain efficiency and productivity. alinea was therefore looking for a Marketing Automation tool to help optimize the monitoring of its multi-channel orders (online and in-store) and reduce inbound calls to its After-Sales Service.
- Improve the delivery experience to foster customer loyalty
- Benefit from a 360° view through a platform capable of reconciling and centralizing all data: business, logistics, products, customers
- Communicate order-related information effectively and quickly, according to delivery methods
- Automate the personalization of marketing campaigns based on the delivery methods chosen by customers
MARKETING AUTOMATION SOLUTION:
- Data collection and structuring
- Data usage
- Personalization of order tracking emails
- Autonomy in creating marketing campaigns
- Implementation of automation scenarios
- Support team available and attentive to the client
Key figures
-23%
order tracking requests
11
Marketing Automation scenarios
14
different types of emails
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