2025 Barometer Business Intelligence

Economic intelligence & Strategic Monitoring : entering a new era  

Statistics | Testimonials | Advice 

67% of intelligence professionals are training in AI to enhance their practices. 
This figure highlights a major transformation in the field: the growing integration of artificial intelligence technologies into competitive and strategic intelligence processes. 

In this rapidly evolving context, this annual Intelligence Barometer, produced in partnership with Archimag, addresses the sector’s key challenges: 

• How is AI reshaping the role of intelligence professionals? 

• Which tools and practices enhance interaction and analysis? 

• How can we boost the visibility and impact of intelligence within organizations? 

• What challenges must be anticipated to foster more strategic and proactive intelligence? 

Through data, trends, and real-world feedback, this barometer provides a detailed snapshot of the state of intelligence in 2025 and offers key insights to better align it with corporate strategy. 

To capture the current dynamics of professional intelligence, Archimag and ChapsVision conducted a survey of over 100 industry professionals between December 2024 and January 2025. 
This study sheds light on the practices, tools, challenges, and outlooks of those at the heart of economic and strategic intelligence. 
It particularly explores the types of intelligence implemented, the tools used, the impact of AI, and how the intelligence function is perceived within organizations. 

What do these findings mean for your strategy? 
Download the full report to find out.