Havea
25 September, 2025
Reading time : 2 min.
Created in 1975, the Havea group develops, produces, and markets dietary supplements and natural and organic hygiene products for adults and babies, distributed through a wide range of channels such as e-commerce, mail order, pharmacies, and supermarkets. The brand’s ambition: to become a European leader in natural health and a global leader in baby care and hygiene.
- 5 global brands: Biolane, Vitavea, Densmore, Aragan, Dermovitamina
- +€215M in 2021
- 800 employees
- 5 international subsidiaries
- 1 production site in France
Strategic challenges
- In supermarkets: replace the existing tool with a more agile CRM, especially from an analytical perspective, by providing dashboards and KPIs (numeric distribution) for management and sales teams
- For headquarters: benefit from a consolidated view of sales activity
- For sales: plan tours based on analysis
- Standardize the tools used by the supermarket and pharmacy salesforces (3 different CRMs)
Operational challenges
- Adapt the tool to each business need depending on the distribution channel
- Move toward harmonization of working methods
- Benefit from a common CRM tool for all the group’s entities
NOMAD BY CHAPSVISION
- Deployment of the solution across 3 salesforces: Havea Supermarkets / Aragan (Pharmacy and Trainers) / Havea Pharma
- Real-time monitoring of sales data
- Visual and synthetic dashboards to track the progress of key indicators and achievement of objectives
- Optimization of tours through visit planning
“The objective is to have a functional tool with simple navigation that allows us to manage a customer and prospect database.”
Jean François Demy
Commerce / CRM Project Manager
“The adaptation of our businesses by Nomad by ChapsVision was obvious, particularly for multi-category issues and order taking. The solution is also available offline and therefore adaptable for our entire salesforce.”
Marie Huet
Head of Salesforce Coordination / Projects
“The objective is to have a functional tool with simple navigation that allows us to manage a customer and prospect database.”
Jean François Demy
Commerce / CRM Project Manager
BENEFITS FOR HAVEA
- Much more detailed monitoring of KPIs
- More autonomous management of new categories/brands
- Salesforce mapping with client segmentation management
BENEFITS FOR THE SALESFORCE
- Optimized ergonomics for more efficient management
- Time savings
- Internal satisfaction
3h/ week
time saved (tour organization and sector potential analysis)
72
additional store visits per year
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