Track the most commonly used KPIs with our Analytical CRM module
The Coheris by ChapsVision CRM software comes standard with business analyses and dashboards, enabling supervisors to manage the performance of customer service, marketing, and sales.
It allows you to go even further, creating and sharing all the analyses you need.
You can also trigger a campaign action directly on the audience targeted by your analysis.
- Optimal decision-making
- Tracking of customer value
- Improvement of service quality
Clear, accessible data for optimal decision-making
Analytical CRM focuses on the analysis of data collected throughout the customer relationship. It is a necessity and a key step for developing a commercial and marketing strategy, as well as for gaining strong customer insight.
This approach is based on Coheris by ChapsVision’s two pillars of expertise: analytics (BI) and CRM, aiming to provide effective decision support.
Analytical CRM allows you to integrate resources from your information system, data warehouse, CRM, and any other database.
A collaborative CRM tool for customer value tracking
Based on an agile Business Intelligence application, Coheris CRM by ChapsVision natively includes business analytics and dashboards that enable supervisors to track the most commonly used KPIs in customer service and to manage performance effectively.
An operational CRM software for analytical marketing
Leverage the streams of data generated by digitalization to analyze customer information, give it meaning and value, foster loyalty, and improve return on investment.
What Coheris CRM enables you to achieve in analytical marketing:
• Identify customer segmentation and analyze product affinity for more accurate targeting and personalized mailing content.
• Increase campaign effectiveness and secure the highest conversion rates by identifying the most suitable relationship marketing channels.
• Optimize product alignment with consumer expectations.
• Build a personalized customer relationship over time, through ongoing interactions, to strengthen loyalty across your entire client base.
Analyze the current situation and share strategic information with employees
• Better management of customer relationship activities.
• Identify and understand the reasons for customer contacts, and leverage knowledge of prospects and clients to generate more opportunities and encourage up-selling.
• Report and manage process quality issues with the relevant departments.
• Track team effectiveness, understand their challenges, and decide on the actions needed to help them progress toward expert status.
An improvement in the quality of service delivered to the customer
The CRM solution provides your sales force and call center staff with straightforward reporting, including:
• Management indicators for sales operations: monitor activity in real time.
• Graphical indicators of overdue and upcoming requests handled by your account managers.
• An instant overview of workload by group, advisor, or consultant.
Our solutions that include Analytical CRM
360° CRM
A comprehensive solution dedicated to effective customer relationship management
Customer service CRM
Know everything about your customers to provide them with the best service throughout their lifecycle
Sales force CRM
Optimize your sales efficiency so that every opportunity turns into a closed deal
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Coheris CRM Modules
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