Articque by ChapsVision, geomarketing solutions: AI for your locations strategy
Analyze your data on dynamic maps to reveal and seize untapped opportunities in your territories.
Articque is a powerful geomarketing software to better manage territories (locations, catchment areas, etc.), run optimization simulations, and steer strategy under constraints while factoring in the geographical dimension.
Geomarketing, territory management, sales performance, data valorization… Articque provides a solution for business departments, enabling them to automate their mapping analyses and share them with the same software.
No coding required—for data preparation, cartographic analyses, or for publishing static maps, reports, or dynamic dashboards on intranet, extranet, or public websites.
What's holding
Benefits
In-depth knowledge of your territories
Map your business data to compare it with their geographic environment. You immediately understand where to act first and the best levers to operate according to the specificities of each location. Your decisions are informed by reliable data that accurately reflects the reality on the field.
- View the geographic distribution of your customers, prospects, points of sale and competitors
- Monitor your performance at different levels: regions, zones, point of sale, districts…
- Strategic information about your local point-of-sale and service environment
- A comprehensive catalog of localized data accessible in just a few clicks
- Identify your real catchment areas and where your customers are coming from
Simplified AI-assisted data preparation
Preparing your data should never be a headache. With our intuitive no-code interface and AI Assistant, import, transform and enrich all your business data without friction, automating its updating. As a result, your data is always ready to meet your geomarketing analysis needs and to answer any questions you may have.
- Easily import all your data sources (CRM, ERP, Excel…)
- Enrich your own data with external data (Companies, Population, Income…)
- AI Assistant and no-code interface to transform and prepare your data
- Geocode all your addresses to find their location on the map
- Automatic data synchronization and preparation
Optimize your network implementation and development
Every decision to open, strengthen, or close is critical to your network. With Articque, you set your own rules, criteria and constraints for your studies and research of settlements, keeping your hand on each step. You simulate and compare all possibilities to make the best decisions.
- Visualize your network mesh
- Instantly identify white, underutilized, or saturated areas
- Calculate distances/access time/isochronous according to different modes of transport
- Create your own fully customized geomarketing analyses templates
- Simulate and benchmark different scenarios to study their impact
Collaborate and involve your local relays
Articque helps you to involve your teams in the construction of your geomarketing strategy. Without coding, you share guided applications, which give your managers the hand to carry out their own studies and simulations in autonomy. You control the access rights to information and applications for each user.
- Interactive maps for each regional or local manager
- Governance of access to information shared with each user
- Guided analysis and simulation applications
- Geographical targeting tools for actions and campaigns
Instantly communicate your analysis and decisions
Business-ready maps, custom reports and interactive dashboards provide information that perfectly illustrates and explains your decisions for each recipient. Automatically refreshing all of this content as your strategy evolves helps your teams stay aligned and always responsive.
- Creation, layout and quick export of illustrative maps
- Automatically generate custom Word/PowerPoint/PDF reports
- Interactive maps and charts dashboards
- AI Map Navigation Assistant
- Support from geo-data experts
Trusted by leading brand
Our track record
40%
Time saved on reports and local performance analysis
30%
Improved sales efficiency through geographic targeting
3x
Stronger understanding of regional performance
100%
GDPR-compliant and fully customizable data visualization
Key Features
Import, prepare and enrich your data
Our no-code data-preparation interface and its IA SQL Assitant make it easy to connect to your tools (CRM, ERP, BDD, Excel…). Structure, enrich, and transform your data into useful, always-on, self-contained information
Locate and view all your information
Our Creative Studio and its workflows interface integrate more than 50 modules to locate and represent your information on dynamic maps. With just a few clicks, you can choose the most relevant data and the most suitable visualizations.
Analyze your data with the geographic dimension
Cross your internal data with localized external data from certified sources, integrate distances/travel times, calculate your real catchment areas: Articque integrates all the features to create your personalized geomarketing analyzes.
Simulate, Decide
Our simulation tools allow you to build and test all your hypotheses and choose the best scenario according to your objectives whatever the need (location of a site, sectorization, reallocations…).
Communicate, Share
Easily share your analyzes and decisions through customizable maps or automatic reports. Create dynamic dashboards or mapping applications without coding, immediately available to your different teams.
Powerful modules
DataComposer
Geo-data-preparation without coding
DataComposer is the 100% no-code module integrated with the Articque solution to transform, enrich and geolocate your data, even on large volumes. Easy to interconnect with your multiple sources of information, directly linked to the data catalog Articque DataMarket: DataComposer makes your data immediately usable for your cartographic and geomarketing analyzes. Its automation features ensure that your data is always up to date and synchronized with your tools.
- Connexion multi-sources : Excel, CSV, GeoJSON, Shapfile, bases SQL, COHERIS CRM, Articque DataMarket
- Powerful processing: joins, filters, geolocation, distance matrices, groupings…
- Manageable via API: interoperable from your business tools and solutions.
Atlas + Wizards
Guided interactive geomarketing analysis
Empower your teams to produce their own geomarketing studies independently with our interactive map dashboards (Atlas) and guided analysis applications (Wizards). The Atlas’ exploration and selection functions help them carry out geo-targeted marketing campaigns and local actions. The Wizards guide your users through your personalized analysis models to generate custom study reports and local market states.
- No-code & intuitive: create dashboards and mapping applications without technical skills.
- Autonomy & sharing: distribute your Atlas and Wizard to your target user groups, in self-service.
- Integrate Atlas into your business applications or intranet.
Our suite of solutions
to adrdress your needs
