Groupe Savencia
25 September, 2025
Reading time : 2 min.
A shelf conquest strategy
5ème
largest cheese group worldwide
25 000
employees
120
countries
124
Merch by ChapsVision users
“It is a tool that is very easy to use, available in offline mode, with advanced analysis features that perfectly meet our needs.”
Julien Munsterman
Category Manager Merchandising and Digital, Savencia
The Savencia group has combined tradition and innovation since its foundation in 1956. This family-owned group offers a wide range of high-quality products, including cheeses, dairy products, chocolates, and delicatessen meats. With iconic brands such as Caprice des Dieux, St Môret, and Valrhona, Savencia maintains its commitment to excellence on a global scale.
- Maximize internal adoption of the merchandising tool
- Motivate teams through the tool’s performance
- Access advanced features to create detailed merchandising plans
- Perform in-depth analyses
It is in this context that Savencia chose Merch by ChapsVision, our expert decision-support tool, to help implement their shelf conquest strategy.
- 50% increase in the number of plans produced compared with the previous tool, i.e. around 200 additional plans over the period analyzed
- 7-point increase in user adoption compared with the previous solution
- At headquarters, plan analysis is optimized with key data highlighted
- Data extraction is simplified for client or internal presentations
Savencia had to replace its former merchandising software, discontinued in March 2023, in order to equip its sales team composed of 108 field members and 16 headquarters users.
The objective was clear: efficiently equip their salesforce with a smooth, easy-to-use tool.
For headquarters users, the software is used in connected mode for analyzing chain plans, recommending reference plans to retailers, as well as producing reference plans for merchandising tests and corrective plans for operational merchandising.
For field users, the software is used in mobile mode to produce reference plans for their store network, as well as to propose reimplantations or adjustments to their clients.
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