Eucerin
25 September, 2025
Reading time : 2 min.
+90
products under the Eucerin brand
100 ans
of dermatological innovation
40
CRM Nomad users (regional sales managers, sales directors, pharmaceutical reps)
Eucerin implemented a service offered by SY Pharma from CEGEDIM, enabling pharmacists to directly place restock orders within their pharmacy management software, while factoring in product availability. These orders are then transmitted directly to the Eucerin laboratory.
ChapsVision then takes over in order to:
- Automatically integrate these orders upon receipt into CRM Nomad
- Apply commercial terms and pricing negotiated with each pharmacy
- Forward them to the ERP system, with correct pricing for delivery and billing management
Our solution, Nomad by ChapsVision, enables:
- Management of the Eucerin pharmaceutical salesforce
- Oversight of their commercial territory
- Negotiation of contracts for product listings and related order volumes
- Implementation of campaigns to boost consumer sales
- Implementation and execution of the commercial policy made easier through automation and pricing application based on negotiated terms
- Fewer stockouts and reduced negative impact on the pharmaceutical rep’s sales figures. Pharmacists are alerted when stock levels are low and encouraged to place an order
- Time savings for pharmaceutical reps, allowing them to focus on higher-value tasks (negotiation, sales development, product listings, etc.)
- Improved customer service quality, thanks to digitalized ordering and pharmacist autonomy for restocking—no longer dependent on a rep’s visit or manual request
- Monitor and support the salesforce through change management to facilitate service deployment across pharmacies
- Upcoming call campaign by CEGEDIM to follow up with clients who haven’t yet used the service
- Service expansion to additional pharmacies
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