Grain de Malice
26 September, 2025
Reading time : 2 min.
“The performance is beyond our expectations, on average we are reaching almost 4% in additional sales, with a standard deviation ranging from 2% to 8%.”
Priscilla Le Gall
Network Leader
Grain de Malice
“3 words to describe the ChapsVision solution: Playful, Efficient, Development of KPIs and Revenue.”
Lenaic Baron
Regional Business Manager – Brittany
Grain de Malice
Grain de Malice, a French women’s ready-to-wear brand, operates a network of 220 stores, in addition to a fast-growing e-commerce site. The brand’s ambition is to offer its customers a smooth and personalized shopping experience.
Challenges faced
Grain de Malice was confronted with several operational challenges:
- Customer experience: The need to improve in-store interaction by offering personalized advice and access to the full product catalog.
- Sales staff efficiency: The need for tools to optimize daily tasks and strengthen customer relationships.
Features implemented
To address these challenges, Grain de Malice adopted the sales tablet solution developed by ChapsVision. This solution offers:
Unified product catalog:
Full access to all products, even those not available in-store, enabling the proposal of alternatives or the placement of customer orders.
Real-time stock management:
Instant visibility of availability, reducing stock-out risks and optimizing restocking management.
Advanced clienteling:
Access to customer profiles, purchase history, and preferences, facilitating a personalized approach and strengthening loyalty.
The integration of the sales tablet has allowed Grain de Malice to:
- Improve customer satisfaction
- Increase revenue
- Optimize in-store operations
This collaboration with ChapsVision illustrates how adopting innovative technologies can transform the customer experience and strengthen competitiveness in the ready-to-wear sector.
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