Customers stories

La Boulangère

25 September, 2025

Reading time : 2 min.

SOLUTIONS DE CRM Force de Vente & Merchandising by ChapsVision
Customer testimonial

“With the Nomad & Pilot by ChapsVision solution, today we have better coverage in stores thanks to the action plans defined by the tool: we spend more time selling and reselling our products in-store.”
Arnaud Vivion
National Sales Director,
La Boulangère

Key figures & multiple benefits

56

users: regional sales managers, sales directors, sales coordinators, sales promoters, assistants, as well as the customer service department

Detection

Better identification of distribution gaps in stores or those managed by customer service

Visibility

Improved store coverage and presence

Productivity

Optimized time savings

Alignment

Distribution more consistent with national agreements

Performance

Increased turnover

Context & challenges

La Boulangère, specialized in the production of packaged breads and pastries, stands out as the first brand in French retail to offer both organic and non-organic breads and pastries.

Due to the challenges of managing its activity, the company needed a more efficient solution. “With our old system, it was difficult to properly manage our activity, and above all it took a lot of time,” explains Arnaud Vivion, National Sales Director, La Boulangère.

With this in mind, La Boulangère was looking for a comprehensive solution adapted to its needs, aiming to simplify processes while strengthening the efficiency of its sales team to achieve optimal performance.

  • Gain speed in analysis
  • Identify key issues to address
  • Monitor development indicators and objectives
  • Spend less time creating dashboards to focus more on analysis and action plans
The choice of Nomad & Pilot by ChapsVision

Feedback from our client, Arnaud Vivion, National Sales Director at La Boulangère.

The Nomad & Pilot by ChapsVision solution met our professional expectations precisely by offering:

  • A targeted business response: Nomad & Pilot by ChapsVision proved to be a business solution adapted to our specific needs.
  • Innovation and agility: We were looking for an innovative solution capable of evolving with our needs. The solution demonstrated agility and scalability that captured our attention, ensuring our investment would be sustainable.
  • More accurate management: During our evaluation of solutions, it was important to choose a platform that would improve our ability to manage commercial activities. Nomad & Pilot by ChapsVision stood out by offering advanced monitoring and reporting features.
  • Optimal data reporting: In our search for a solution that met our needs, it was crucial to obtain effective data reporting to support our decision-making.

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