Ninkasi
25 September, 2025
Reading time : 2 min.
€10M
turnover in 2022
1
production site in France
55
employees
A pioneer in the craft beer sector in France, the Ninkasi brand was founded in Lyon, a hub of brewing tradition, in 1997. Ninkasi brewers experiment and mix styles: beers of various kinds (French IPA, barrel-aged beers in their own whisky casks, dry-hopped cider, hopped craft sodas), and since 2015 a craft distillery, launching in 2021 their latest creation, a single malt whisky aged in Chardonnay barrels.
This 100% “Made in France” brand has a strong ambition: to become a must-have name in the French beer industry and to promote French independent craft beers throughout the country.
Ninkasi distributes its products through several channels, including supermarkets. Until recently, the company managed supermarket sales manually using Excel files, a process that was both time-consuming and complex. They were therefore looking for a CRM tool capable of automating and optimizing the management of this business.
The Nomad by ChapsVision solution was deployed across the company’s entire salesforce, particularly the supermarket sales team of 10 representatives. The platform enables them to:
- Efficiently and easily track key KPIs (numeric distribution, weighted distribution, promotions, etc.) on a daily basis, both for sales reps and for sales managers
- Better organize daily sales activity by optimizing customer visits and tours
- Benefit from a consolidated view of commercial activity by aggregating information from all geographic sectors
- Support the structuring of the national salesforce and harmonize working methods and indicators to be monitored
Ninkasi chose ChapsVision’s CRM solution for the following reasons:
- A complete solution with real expertise in their industry
- An ergonomic tool with intuitive use
- Business support from ChapsVision project teams at every stage of the platform’s deployment
Time savings in planning customer tours for greater efficiency
More detailed KPI analysis for improved sales management
Better targeting of high-value topics to address (e.g., instantly identifying, through sector analysis, which points of sale to prioritize versus KPIs)
Easier strategic decision-making to support the growth of commercial activity and brand development
“Previously, our sales reps had to manually report their commercial activity. Today, thanks to the ergonomics and performance of ChapsVision’s CRM tool, we save time and improve efficiency, enhancing the management of our supermarket sales activity and enabling more accurate monitoring of our key indicators.”
André Dimopoulos
Sales Director – Supermarkets, Ninkasi
Key figures
80
additional visits per year per sales rep
3h/ week
administrative time saved per sales rep
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