Web-to-Store solution: Boost your in-store traffic and omnichannel sales
Connect your e-commerce site and physical stores to turn every online visit into an in-store purchase opportunity. With our integrated Web-to-Store solution, increase your traffic and boost your omnichannel sales.
Our Web-to-Store solution optimizes the omnichannel shopping experience by converting online visits into in-store purchases. Offer your customers key services such as Click & Collect, e-Reservation, appointment booking, and in-store returns management to attract qualified traffic and increase your point-of-sale sales.
Our Web-to-Store solution is powered by an AI-driven Order Management System (OMS) that unifies your inventory in real time and automatically orchestrates omnichannel orders. Customers can access the exact product availability across your entire network and freely choose their preferred pickup option. This seamless management ensures the customer promise, including delivery commitments, and optimizes the shopping experience while reducing stockouts and logistics costs.
Thanks to an intuitive interface, your store team receives all online orders in real time on their tablet. They can prepare products before the customer arrives and provide fast, personalized service. This smooth process enhances customer satisfaction, increases the average basket size, and fosters long-term loyalty.
What's holding
Benefits
Streamline the omnichannel shopping journey
Our Web-to-Store solution ensures a smooth and consistent shopping experience, perfectly connecting digital and physical retail. Customers benefit from accurate stock visibility and the freedom to choose their preferred pickup method, improving satisfaction and loyalty.
- Seamless customer journey between online and in-store
- Orders processed and prepared in real time
- Multiple flexible pickup options
- Real-time updated stock visibility
Increase in-store traffic and sales
By converting online visits into physical visits, our solution drives store traffic. With services such as Click & Collect and appointment booking, you create sales opportunities, grow revenue, and strengthen customer relationships.
- Qualified traffic generation through targeted online services
- Boosted impulse purchases in-store
- Services tailored to specific customer expectations
- Higher average basket through cross-selling
- Stronger customer loyalty with a personalized journey
Optimize stock and order management
An intelligent OMS guarantees optimized stock and order management. Real-time synchronization and automated orchestration reduce stockouts, speed up deliveries, and lower costs while ensuring the customer promise.
- Centralization and unification of multichannel stock
- Smart order orchestration powered by AI
- Reduced lead times and logistics costs
- Anticipated stockouts and efficient replenishment
- Automation of operational processes
Improve in-store operational efficiency
With a dedicated in-store interface, order preparation and management become easier and faster. This boosts staff productivity, improves customer service, and strengthens the connection between physical and digital retail.
- Orders and notifications received directly on staff tablets
- Orders prepared in advance in-store
- Intuitive interface for sales teams
- Simplified pickup and return processes
- Time savings and better team organization
Deliver a personalized customer experience
Our Web-to-Store solution enables personalization at every step of the customer journey. By integrating direct communication tools with sales staff and tailored follow-up, you boost satisfaction, encourage upselling, and foster long-lasting loyalty.
- Easy interaction through Click-to-Call or appointment booking
- Responsive customer service and personalized advice
- Shopping journey tailored to customer profiles and preferences
- Stronger loyalty through human support
- Higher satisfaction and repeat purchase rate
We're on the unified commerce journey with
2 500 000 000
omnichannel transactions orchestrated every year
7 800
points of sale connected to the Web-to-Store journey
40 000
daily orders prepared via Click & Collect
98%
average in-store stock availability
20%
increase in store traffic observed after deployment
Key Features
Unified Click & Collect
Order online and pick up in-store with express (within 2 hours) or standard options. The intelligent OMS ensures real-time stock availability for a smooth, optimized customer experience.
Pick-up in Store
In-store pickup of online-ordered products, even if not locally available. The intelligent OMS selects the fastest shipment option and informs customers in real time for transparent service.
E-reservation
Reserve in-store available products online without prior payment. Customers can test, compare, and choose in-store, encouraging cross-selling and boosting satisfaction.
Appointments & remote advice
Book online appointments with an in-store or remote sales associate (phone or video call). This feature personalizes the customer experience, improves conversion, and drives omnichannel sales.
Omnichannel returns & refunds
Return, exchange, or refund purchases at any store in the network, regardless of the sales channel. This service improves the customer experience, strengthens loyalty, and generates in-store traffic.
Powerful modules
The intelligent OMS at the heart of omnichannel retail
Our intelligent OMS centralizes stock and omnichannel order management. It orchestrates Web-to-Store journeys in real time, ensuring product availability and delivery promise for a seamless, consistent, and personalized customer experience across all sales channels.
- Guarantees product availability and customer promise
- Reduces costs through optimized flows
- Enhances customer satisfaction with a smooth, synchronized journey
360° omnichannel returns management
Our 360° returns and refunds module allows customers to return, exchange, or get refunded for purchases in any store within your network, regardless of the initial sales channel.
This solution improves the customer experience, strengthens loyalty, and generates store traffic.
- Unified omnichannel customer journey
- Simplified in-store and online returns
- Increased satisfaction and loyalty
Your complete suite for unified commerce needs
Explore more solutions
