segmentation
Customer knowledge is the first step to a truly personalised and engaged relationship.
Explore and segment your data independently.
Create custom audience segments based on your unified customer profiles.
Unparalleled depth of exploration
Search on all types of attributes (demographic, behavioural, billing, equipment, etc.)
Precise targeting for effective messages
Autonomy for business teams
POWERFUL SEGMENTATION WITHIN EVERYONE'S REACH
Cross-reference all of your data accurately and perform as many searches and segments as required via an intuitive and comprehensive exploration engine.
Drag & Drop engine
AND / OR management
Co-occurrence management
Imbrication of criteria
Search on fixed dates, sliding dates, anniversaries, etc.
Multi-criteria declarative & behavioural search
DYNAMIC SEGMENTS
NP6 CM automatically updates your audience segments in real time to trigger effective marketing campaigns.
NP6 BY CHAPSVISION PLATFORM FEATURES
CUSTOMER TESTIMONIALS
WHY CHOOSE THE NP6 BY CHAPSVISION
MARKETING AUTOMATION PLATFORM?
+ 300
Customer references
3 billion
of profiles stored on the NP6 platform
1st
Online banks and mutuals trust us
9.7 billion
communications sent each year
+ 3 Mds
of web banners displayed
+ 99%
of emails delivered to inboxes on average