THE CHALLENGES OF THE OTC - PHARMACY SECTOR
Self-medication pharmaceutical laboratories (OTC) have to face competition from non-authorised marketing, the breakthrough of generics, the delisting of homeopathy, the complexity of exchanges linked to the globalisation of marketing and its impact on supplies, manufacturing, logistics, distribution to the various sales channels and Customer and Consumer Services.
Faced with the acceleration of flows, the multiplicity of sources of information, and the increasing digitalization of exchanges, self-medication pharmaceutical laboratories (OTC) must adapt and organize themselves in order to provide a concrete response to the challenges of today and tomorrow.
In this context, the control and analysis of data into concrete and operational results conducive to the optimisation of marketing, sales and customer relations actions while meeting the requirements of the market are issues that most of these players are facing.
Data operating system
THE UNIQUE Data operating system THAT MEETS ALL THE NEEDS OF THE PHARMACEUTICAL INDUSTRY - OTC
- 360° view of customers and consumers
- Strategic choice on the development and positioning of brands or new products
- Prediction of changing economic and manufacturing conditions with sophisticated modelling scenarios
- Detection of additional or cross-selling opportunities
- Steering the positioning of Laboratory Brands
ChapsVision provides a cognitive data operating system for analysts and business functions in the OTC pharmaceutical companies to apply artificial intelligence, machine learning, predictive techniques and association research to large volumes of data.
Our data operating system integrates seamlessly our clients’ existing application environment and omni-channel CRM (customer service, sales force and marketing automation) and Market & Speech Intelligence offerings. Our customers benefit from a 360° view of their business ecosystem and customer knowledge to make quick decisions, optimize revenues and customer loyalty, while reducing risk.
NOMAD SALES FORCE CRM
As a self-medication pharmaceutical company, equip your field sales force to effectively manage the marketing of your brands in the distribution channels. They effectively relay your marketing and sales actions as well as your merchandising strategy at the point of sale.
Your sales representatives plan their actions and rounds, with the aim of improving your operational and commercial performance in pharmacies. They provide a source of valuable information for analysis.
This allows you to ensure, for example, sales at the point of sale and supplies at the point of sale.
MERCHANDISING SOFTWARE
As a brand, spread your merchandising strategy by supporting the negotiation, decision and development of your presence in pharmacies and para–pharmaceuticals. Your sales representatives are able to recommend the layout of the shelf, increase the visibility of your brands and products and boost your sales and market share.
Marketing Automation
Our data-enhanced omnichannel marketing automation platform enables marketing teams to build and manage personalized relationship programs with complete autonomy, in order to increase customer value.
CUSTOMER SERVICE CRM
Make your customer knowledge more reliable and consolidate it. Offer your operators a strong autonomy and ensure an optimal efficiency in the management of the customer relationship. Improve the quality of your services and build customer loyalty by increasing their satisfaction.
MediaSpeech®
MediaSpeech® is a multilingual speech transcription solution that converts audio and video tracks into searchable text transcripts. Thanks to the deep learning networks now widely used in Artificial Intelligence systems, MediaSpeech® relies on an extremely fine modelling of the acoustic space, which is robust in the face of speaker variability (speed, accents, etc.). Sound conditions thus offer an even more accurate and faster transcription.
MediaSpeech® also transcribes voice interactions in Contact centers, thus, offering better customer knowledge, better operational profitability of the customer service via automation (reception, natural language, Call bot).
AMI EI®
Our strategic and competitive intelligence solution, AMI Enterprise Intelligence®, enables companies to exploit Big Data in order to anticipate changes in their environment – competitive, technological and legal – and to identify new development prospects.
Opt for advanced competitive and regulatory intelligence that will help you define the actions needed to comply with these new requirements or develop new opportunities.