THE CHALLENGES OF CONSUMER GOODS / CPG
Manufacturers of consumer goods face the complexity associated with the globalization of marketing and its impacts on supplies, manufacturing, logistics, distribution to the various sales and customer service channels. Faced with the acceleration of flows, the multiplicity of information sources, the increasing digitization of trade linked to globalization, manufacturers must adapt and organize themselves in order to provide a concrete response to its challenges today and tomorrow. The majority of the manufacturers are faced with a great diversity and volume of data that is often time consuming and complex to understand. The mastery and the exploitation of these in concrete and operational results in order to make it possible to project and facilitate the decision-making is the heavy challenge which they must take up daily since it represents an opportunity to define the strategy and to optimize marketing actions, commercial management and improve customer relations.
Data operating system
THE UNIQUE Data operating system THAT MEETS ALL THE CONSUMER GOODS BUSINESS NEEDS - CPG
- 360 ° customer vision
- Strategic choice on the development and positioning of new products and services
- Prediction of changing economic and manufacturing conditions with sophisticated modelling scenarios
- Detection of additional or cross selling
- Monitoring of the positioning of the manufacturer’s brands
- Analysis of the operational efficiency of distribution channels
- Analysis of product innovations for the consumer Monitoring of changes in the sector (regulation, business, strategy)
- Analysis of customer service calls in a quality approach
ChapsVision offers a cognitive data operating system for analysts and business functions of Consumer Goods – CPG manufacturers allowing them to apply artificial intelligence, machine learning, predictive techniques and association research on large volumes of data.
Our data operating system integrates perfectly the existing application environment of our customers and the omni-channel CRM (customer service, sales force and marketing automation) and Market & Speech Intelligence offers.
Our customers thus benefit from a 360 ° view of their business ecosystem and customer knowledge in order to make rapid decisions, optimize their revenue and customer loyalty, while reducing risk.
CRM SALES FORCE NOMAD
As a manufacturer, equip your field sales force to effectively manage the distribution and presence of your brands in the distribution channels. They effectively relay your marketing and sales actions as well as your in-store merchandising strategy.
Your sales representatives plan their actions and routes, in order to improve your operational and commercial performance in-store. They go back and feed a source of valuable information to analyse. This makes it possible, for example, to ensure, with a sales network of several hundred sales representatives, the correct distribution and the good relay of promotional operations around their brands.
As a brand, disseminate your merchandising strategy by supporting the negotiation, decision-making and development of your presence in mass distribution and selective channels.
Your sales representatives are able to optimize the layout of the shelf, increase the visibility of your products and boost your sales and market share. This makes it possible, for example, to develop and disseminate the merchandising strategy to distributors and their sales force.
Adapt your communication according to the moments of your customers’ lives.
Our data-augmented omnichannel marketing automation platform allows marketing teams to build and manage personalized relationship programs independently, in the service of increasing customer value.
CRM CUSTOMER SERVICE
Rely on your mobile sales force to relay B2B complaints and requests. Unify the handling of B2B & B2C complaints and inquiries in a single solution. Offer an omnichannel and personalized customer relationship thanks to:
- a unified vision of your customers: socio-demographic data, equipment, history of interactions, household structure, behavioural and predictive data,
- centralized management of the various contact points (telephone, email, SMS, Chat, social networks, public FAQs, mail, customer area),
- automated processing processes
This enables, for example, the processing of inquiries from consumer distributors. Learn more about Customer Service
A multilingual voice transcription solution, MediaSpeech® converts audio and video tracks into searchable text transcriptions. Thanks to deep neural networks (or deep learning) today very present in Artificial Intelligence systems, MediaSpeech® relies on extremely fine modelling of the acoustic space, robust in the face of speaker variability (flow, accents…).
Sound conditions, thus offer an even more precise and faster transcription. MediaSpeech® also transcribes voice interactions in the Contact Centre, thus, offering better customer knowledge, better operational profitability of customer service via automation (reception, natural language, Call bot).
Our business intelligence and competitive intelligence solution, AMI Enterprise Intelligence®, enables companies to harness Big Data to anticipate changes in their environment – competitive, technological and legal – and to identify new development prospects.
Follow the trends in your market and in particular the impacts of globalization, particularly on the import and export of your products. Track your suppliers and anticipate supply risks.