In the world of digital and ultra-mobility, today’s consumers are highly informed about offers and prices. They are extremely exigent and volatile, expecting an immediate and personalised response to their needs.
Faced with these new behaviours, the distribution market is increasingly competitive, with the prominence of various pure-player online platforms such as: Amazon, Google, and Alibaba, etc.
In this context, the control and exploitation of customer data and the evolution of the business ecosystem are strategic for retail brands in order to remain competitive and to offer a unique omni-channel shopping experience.
The ChapsVision group offers you several solutions adapted to the retail sector.