Data Science is perfectly applicable to the improvement of customer knowledge in any type of business sector.
DATA SCIENCE & CUSTOMER KNOWLEDGE
Improving competitiveness is a major challenge for any company. Starting with data and succeeding in analysing it can contribute to this.
However, each department has its own tools and each tool manages its own data. Under these conditions, it is difficult to see things clearly. The challenge is to de-silo the data sources in order to offer an aggregated and intelligible vision of the information to the various business lines.
Let’s take an example that everyone can relate to: you have sales data, marketing data, web-surfing data, market data, etc. You probably have the greatest difficulty in finding the right data for your business.
You probably have the greatest difficulty in the world to reconcile this information, to have a complete reading. In short, you are far from the famous 360° view of the customer.
The solution? Implement a Data Driven strategy by putting Data Science at the service of customer knowledge to extract information that is rich in value for the company.
In this way you will be able to address various questions that have remained unanswered until now, such as:
- How to adapt to a complex and constantly changing environment?
- How to identify new business opportunities?
- How can I monitor the ROI of the actions I undertake?
- How can I optimise my customer relations?
- What new offers should be designed?
- How to detect possible fraud?
BUILDING CUSTOMER KNOWLEDGE VIA STRATEGIC DATA
Consolidate data in a customer knowledge base and ensure its consistency and quality, this is the proposal of ChapsVision and Coheris by ChapsVision solutions.
IDENTIFY, CAPTURE AND RECONCILE YOUR STRATEGIC DATA
- Capture your data flows from various databases in ETL (Extract Transform & Load)
- Build the unique customer knowledge base by centralising and normalising all your data.
- Enriching data (rectification, extrapolation, etc.)
- 360° vision of customer behaviour aggregating all interactions and information sources.
DATA AND QUALITY MANAGEMENT FOR YOUR REFERENCE DATA
The Data Quality Management module of Coheris by ChapsVision, perfectly illustrates the mastery of Coheris by ChapsVision in terms of Customer Knowledge, Data Management and Data Quality Management on reference data.
The objective: Analyse data quality, build a customer repository, implement business rules, all techniques that contribute to the sustainable improvement of the quality of shared data for marketing, sales and customer service systems.
DATA SCIENCE TO EXPLOIT YOUR DATA ASSETS
Combining the Coheris Analytics Spad by ChapsVision data mining solution with the expertise of our data scientists allows you to exploit the full value of your data to address all types of issues related to improving efficiency:
- Improve your customer knowledge (profiles, behavioural similarity, RFM (recency-frequency-amount) evolution of customer behaviour over time.
- Sharpen your targeting to increase your marketing effectiveness.
- Increase customer loyalty and retention to limit churn.
- Encourage upsell, cross sell: monitor the life cycle of your customers, understand the profiles of customers who have several offers in order to identify the most attractive customers.
- Increase sales force efficiency: by putting your salespeople in the right place at the right time.
- Predict customer value: analyse and predict the evolution of customer value to measure the profitability of the customer portfolio in the medium term.
MANAGE YOUR PERFORMANCE
Optimising your processes using reliable KPIs provides you with real-time information to effectively manage your company’s strategic and operational activities: general management, marketing and research, sales, and sales force.
Our data scientists use our Analytics solutions to provide you with customised interactive dashboards and offer you concrete performance gains.
DATA SCIENCE SOLUTIONS
Put data at the heart of customer engagement for a sustainable relationship that generates results.
360° collaborative and omnichannel CRM for customer relations. Adapts to all the business needs of your organisation
A suite of solutions reconciling web & point of sale that meets your customers’ expectations and your business imperatives.
Support the negotiation, decision making and development of your presence in mass retail and selective channels.
Omnichannel solution that increases customer engagement and loyalty and boosts your growth. Communicate on your customers’ favourite channels