Data Science is perfectly applicable to the improvement of customer knowledge in any type of business sector.
Fast, Agile
and Scalable
The technologies used and the platform infrastructure allow for the management of very large volumes of data.
Most comprehensive modular
solution
The platform adapts to your investigation needs and serves as a common base for all your ChapsVision and non-ChapsVision applications.
Boost your
turnover
The real-time exploitation by your IS of the available information accelerates your reaction time to maximise your growth.
DATA SCIENCE & CUSTOMER KNOWLEDGE
Improving competitiveness is a major challenge for any company. Starting with data and succeeding in analysing it can contribute to this.
However, each department has its own tools and each tool manages its own data. Under these conditions, it is difficult to see things clearly. The challenge is to de-silo the data sources in order to offer an aggregated and intelligible vision of the information to the various business lines.
Let’s take an example that everyone can relate to: you have sales data, marketing data, web-surfing data, market data, etc. Reconciling this information to gain a complete understanding is challenging. In short, you are far from achieving the famous 360° view of the customer.
You probably have the greatest difficulty in the world to reconcile this information, to have a complete reading. In short, you are far from the famous 360° view of the customer.
The solution? Implement a Data-Driven strategy by leveraging Data Science to enhance customer knowledge and extract valuable insights for the company.
In this way you will be able to address various questions that have remained unanswered until now, such as:
- How to adapt to a complex and constantly changing environment?
- How to identify new business opportunities?
- How can I monitor the ROI of the actions I undertake?
- How can I optimise my customer relations?
- What new offers should be designed?
- How to detect possible fraud?
BUILDING CUSTOMER KNOWLEDGE VIA STRATEGIC DATA
Consolidate data in a customer knowledge base and ensure its consistency and quality, this is the proposal of ChapsVision and Coheris by ChapsVision solutions.
IDENTIFY, CAPTURE AND RECONCILE YOUR STRATEGIC DATA
- Capture your data flows from various databases using ETL (Extract, Transform, Load).
- Build a unique customer knowledge base by centralizing and normalizing all your data.
- Enrich the data through rectification, extrapolation, etc.
- Gain a 360° view of customer behavior by aggregating all interactions and information sources.
DATA AND QUALITY MANAGEMENT FOR YOUR REFERENCE DATA
The Data Quality Management module of Coheris by ChapsVision perfectly illustrates ChapsVision’s mastery in Customer Knowledge, Data Management, and Data Quality Management, particularly in managing reference data.
The objective is to analyze data quality, build a customer repository, and implement business rules. These techniques contribute to the sustainable improvement of shared data quality across marketing, sales, and customer service systems.
DATA SCIENCE TO EXPLOIT YOUR DATA ASSETS
Combining the Coheris Analytics Spad by ChapsVision data mining solution with the expertise of our data scientists allows you to exploit the full value of your data to address various efficiency-related issues:
- Improve your customer knowledge (profiles, behavioral similarity, RFM (recency-frequency-amount)).
- Sharpen your targeting to increase your marketing effectiveness.
- Increase customer loyalty and retention to reduce churn.
- Encourage upsell and cross-sell opportunities: monitor customer lifecycle and understand profiles of customers with multiple offers to identify high-value customers.
- Increase sales force efficiency: by putting your salespeople in the right place at the right time.
- Predict customer value: analyze and predict the evolution of customer value to measure the profitability of the customer portfolio in the medium term.
MANAGE YOUR PERFORMANCE
Optimising your processes using reliable KPIs provides you with real-time information to effectively manage your company’s strategic and operational activities: general management, marketing and research, sales, and sales force.
Our data scientists use our Analytics solutions to provide you with customised interactive dashboards and offer you concrete performance gains.
CHAPSVISION'S INTERCONNECTABLE
DATA SCIENCE SOLUTIONS
Data
Solutions
Put data at the heart of customer engagement for a sustainable relationship that generates results.
CRM
SOFTWARE
360° collaborative and omnichannel CRM for customer relations. Adapts to all the business needs of your organisation
UNIFIED
COMMERCE
A suite of solutions reconciling web & point of sale that meets your customers’ expectations and your business imperatives.
Merchandising software
Support the negotiation, decision making and development of your presence in mass retail and selective channels.
Marketing
Automation
Omnichannel solution that increases customer engagement and loyalty and boosts your growth. Communicate on your customers’ favourite channels
CONTACT OUR DATA SCIENCE EXPERTS
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