Consumer Goods
CPG

THE CHALLENGES OF CONSUMER GOODS / CPG

Manufacturers of consumer goods encounter the complexities associated with globalized marketing, impacting supplies, manufacturing, logistics, and distribution across various sales and customer service channels. With the acceleration of flows and the proliferation of information sources, coupled with increased digital trade due to globalization, manufacturers must adapt and organize effectively to meet present and future challenges. Many manufacturers contend with a diverse and voluminous amount of data, often intricate and time-consuming to decipher. Mastering and effectively leveraging this data to yield tangible, operational results is a significant daily challenge. This mastery presents an opportunity to define strategies, optimize marketing actions, streamline commercial management, and enhance customer relations.

Data operating system

THE UNIQUE Data operating system THAT MEETS ALL THE CONSUMER GOODS BUSINESS NEEDS - CPG

  • 360 ° customer vision
  • Strategic choice on the development and positioning of new products and services
  • Prediction of changing economic and manufacturing conditions with sophisticated modelling scenarios
  • Detection of additional or cross selling
  • Monitoring of the positioning of the manufacturer’s brands
  • Analysis of the operational efficiency of distribution channels
  • Analysis of product innovations for the consumer Monitoring of changes in the sector (regulation, business, strategy)
  • Analysis of customer service calls in a quality approach

ChapsVision offers a cognitive data operating system for analysts and business functions of Consumer Goods – CPG manufacturers allowing them to apply artificial intelligence, machine learning, predictive techniques and association research on large volumes of data.

Our data operating system integrates perfectly the existing application environment of our customers and the omni-channel CRM (customer service, sales force and marketing automation) and Market & Speech Intelligence offers.

Our customers thus benefit from a 360 ° view of their business ecosystem and customer knowledge in order to make rapid decisions, optimize their revenue and customer loyalty, while reducing risk.

CRM SALES FORCE NOMAD

As a manufacturer, equip your field sales force to effectively manage the distribution and presence of your brands in the distribution channels. They effectively relay your marketing and sales actions as well as your in-store merchandising strategy. 

Your sales representatives plan their actions and routes, in order to improve your operational and commercial performance in-store. They go back and feed a source of valuable information to analyse. This makes it possible, for example, to ensure, with a sales network of several hundred sales representatives, the correct distribution and the good relay of promotional operations around their brands.

MERCHANDISING SOFTWARE

As a brand, disseminate your merchandising strategy by supporting negotiation, decision-making, and development of your presence in both mass distribution and selective channels. 

Your sales representatives can optimise shelf layout, increase product visibility, and boost your sales and market share.

Marketing Automation

Adapt your communication to the key moments in your customers’ lives.

Our data-augmented omnichannel marketing automation platform enables marketing teams to independently build and manage personalised relationship programs, ultimately increasing customer value.

CRM CUSTOMER SERVICE

Unify the handling of B2B and B2C complaints and inquiries in a single solution. Manage health crisis situations with responsiveness and transparency. Offer an omnichannel and personalised customer relationship through:

  • A unified view of your customers: descriptive data, orders, deliveries, history of interactions, behavioural and predictive data
  • Centralised management of various contact points (visits, telephone, email, SMS, chat, social networks, public FAQ, mail, customer area)
  • Automated processing

MediaSpeech®

A multilingual voice transcription solution, MediaSpeech® converts audio and video tracks into searchable text transcriptions. Thanks to deep neural networks (or deep learning) today very present in Artificial Intelligence systems, MediaSpeech® relies on extremely fine modelling of the acoustic space, robust in the face of speaker variability (flow, accents…).

Sound conditions, thus offer an even more precise and faster transcription. MediaSpeech® also transcribes voice interactions in the Contact Centre, thus, offering better customer knowledge, better operational profitability of customer service via automation (reception, natural language, Call bot).

TARGET powered by AMI EI®

Our business intelligence and competitive intelligence solution, TARGET powered by AMI Enterprise Intelligence, enables companies to harness Big Data to anticipate changes in their environment – competitive, technological and legal – and to identify new development prospects.

Follow the trends in your market and in particular the impacts of globalization, particularly on the import and export of your products. Track your suppliers and anticipate supply risks.

Our business expertise

The ChapsVision intelligent platform aggregates a set of interconnected solutions capable of feeding customer engagement in real time. It is highly compatible with your information system.

Data
Solutions

Put data at the heart of customer engagement for a sustainable relationship that generates results

CRM
Software

360° collaborative and omnichannel CRM at the service of customer relations. Adapts to all the business needs of your organisation

Unified
Commerce

A suite of web & point of sale solutions that meet your customers' expectations and your business imperatives

Merchandising
Software

Merch
Software

Support the negotiation, the decision and the development of your presence in mass distribution and in selective circuits

marketing
Automation

Omnichannel solution that increases customer engagement and loyalty and boosts your growth. Communicate on your customers' favourite channels

Digital
Intelligence

A unified range of solutions for accessing, collecting, monitoring and analyzing strategic information from all sources (web information) at the international level

Logisitic
last mile

Software for optimization and real-time control of last km logistics. Increase your productivity and bring the best experience to your customers

Analytical
Video

Benefit from the perfect combination of video analysis and Artificial Intelligence to detect scenarios ensuring the security of your equipment and assets.

Crisis
Management

Get support from our professionals to anticipate and deal with the most exceptional situations, both in France and abroad.

contact our CPG consumer goods experts