THE CHALLENGES OF THE OTC - PHARMACY SECTOR
Self-medication pharmaceutical laboratories (OTC) must contend with competition from unauthorised marketing, the rise of generics, and the delisting of homeopathy. They also face the complexities of globalised marketing, impacting supplies, manufacturing, logistics, and distribution across various sales and customer service channels.
In response to accelerated flows, diverse information sources, and increasing digitalisation, OTC pharmaceutical laboratories need to adapt and organise effectively to address present and future challenges.
Control and analysis of data to derive tangible, operational results that optimise marketing, sales, and customer relations actions, while meeting market requirements, are critical issues facing most players in this industry.
Data operating system
THE UNIQUE Data operating system THAT MEETS ALL THE NEEDS OF THE PHARMACEUTICAL INDUSTRY - OTC
- 360° view of customers and consumers
- Strategic choice on the development and positioning of brands or new products
- Prediction of changing economic and manufacturing conditions with sophisticated modelling scenarios
- Detection of additional or cross-selling opportunities
- Steering the positioning of Laboratory Brands
ChapsVision provides a cognitive data operating system for analysts and business functions in the OTC pharmaceutical companies to apply artificial intelligence, machine learning, predictive techniques and association research to large volumes of data.
Our data operating system integrates seamlessly our clients’ existing application environment and omni-channel CRM (customer service, sales force and marketing automation) and Market & Speech Intelligence offerings. Our customers benefit from a 360° view of their business ecosystem and customer knowledge to make quick decisions, optimize revenues and customer loyalty, while reducing risk.
NOMAD SALES FORCE CRM
As a self-medication pharmaceutical company, equip your field sales force to effectively manage the marketing of your brands across distribution channels.
They will relay your marketing and sales actions, as well as implement your merchandising strategy at the point of sale.
Your sales representatives plan their actions and rounds to enhance operational and commercial performance in pharmacies. They provide valuable information for analysis, ensuring optimal sales and inventory management at the point of sale.
MERCHANDISING SOFTWARE
As a brand, spread your merchandising strategy by supporting the negotiation, decision and development of your presence in pharmacies and para–pharmaceuticals. Your sales representatives are able to recommend the layout of the shelf, increase the visibility of your brands and products and boost your sales and market share.
Marketing Automation
Our data-enhanced omnichannel marketing automation platform enables marketing teams to build and manage personalized relationship programs with complete autonomy, in order to increase customer value.
CUSTOMER SERVICE CRM
MediaSpeech®
MediaSpeech® is a multilingual speech transcription solution that converts audio and video tracks into searchable text transcripts. Thanks to the deep learning networks now widely used in Artificial Intelligence systems, MediaSpeech® relies on an extremely fine modelling of the acoustic space, which is robust in the face of speaker variability (speed, accents, etc.). Sound conditions thus offer an even more accurate and faster transcription.
MediaSpeech® also transcribes voice interactions in Contact centers, thus, offering better customer knowledge, better operational profitability of the customer service via automation (reception, natural language, Call bot).
TARGET powered by AMI EI®
Our strategic and competitive intelligence solution, TARGET powered by AMI Enterprise Intelligence®, enables companies to exploit Big Data in order to anticipate changes in their environment – competitive, technological and legal – and to identify new development prospects.
Opt for advanced competitive and regulatory intelligence that will help you define the actions needed to comply with these new requirements or develop new opportunities.
Our business expertise
The ChapsVision intelligent platform aggregates a set of interconnected solutions capable of feeding customer engagement in real time. It is highly compatible with your information system.
Data
Solutions
Put data at the heart of customer engagement for a sustainable relationship that generates results
CRM
Software
360° collaborative and omnichannel CRM at the service of customer relations. Adapts to all the business needs of your organisation
Unified
Commerce
A suite of web & point of sale solutions that meet your customers' expectations and your business imperatives
Merchandising
Software
Merch
Software
Support the negotiation, the decision and the development of your presence in mass distribution and in selective circuits
marketing
Automation
Omnichannel solution that increases customer engagement and loyalty and boosts your growth. Communicate on your customers' favourite channels
Digital
Intelligence
A unified range of solutions for accessing, collecting, monitoring and analyzing strategic information from all sources (web information) at the international level
Logisitic
last mile
Software for optimization and real-time control of last km logistics. Increase your productivity and bring the best experience to your customers
Analytical
Video
Benefit from the perfect combination of video analysis and Artificial Intelligence to detect scenarios ensuring the security of your equipment and assets.
Crisis
Management
Get support from our professionals to anticipate and deal with the most exceptional situations, both in France and abroad.