ISSUES IN THE CONSUMER GOODS SECTOR (CPG)
Manufacturers of consumer goods are facing the complexity of globalization and its impact on procurement, manufacturing, logistics, sales channels and customer service processes.
The majority of manufacturers accumulate a large volume of data and struggle to analyze it. The exploitation of data and its dissemination in concrete results raises questions in these organizations.
The key needs of companies in the Consumer-Packaged Goods (CPG) sector are to be able to project themselves and facilitate decision making.
THE CHAPSVISION RESPONSE FOR THE CONSUMER GOODS INDUSTRY (CPG)
CHAPSVISION offers a cognitive platform for analysts and business functions in the Consumer Goods – CPG sector enabling them to apply artificial intelligence, machine learning, predictive techniques and association research to large volumes of data.
These techniques respond to the sector’s business challenges such as:
- 360° customer vision
- Development of new products and services
- Predicting changing economic conditions with sophisticated modeling scenarios
- Detection of additional or cross selling opportunities
- Analysis of the efficiency of distribution channels
- Analysis of product innovations for the consumer
OTHER COMPLEMENTARY SOLUTIONS DEDICATED TO THE CONSUMER GOODS SECTOR (CPG)
The CHAPSVISIONplatform integrates perfectly with the existing application environment of our customers and the solutions proposed by our subsidiary Coheris: